bc tak logo
one logo to bring the caf, the rcmp, and the province of bc together under a single flag for tak federation.
the problem
the team awareness kit (tak) is a common operating picture tool that gives users shared situational awareness, navigation, and data sharing in one application.
for the inaugural test of tak federation in british columbia, the canadian armed forces, the province, and the rcmp connected through a shared tak server so they could validate the capability to respond together during a domestic emergencies like wildfires, floods, or major accidents. the client wanted a logo to celebrate this test and bring the organizations together.
what i did
i looked at how other tak federation logos were designed. colorado’s cotak logo was the main inspiration by the client. the cotak logo had the state’s symbol at its heart which felt instantly identifiable and official.
i found bc’s logo not as identifiable as the provincial flag and also emphasized one organization over the other, so i opted to use the colours and flag imagery instead.
i kept the tak eagle because the eagle would represent a bird’s-eye view of what’s happening on the ground or freedom of action within an operating area. bc also has one of the biggest concentration of bald eagles in north america. putting the eagle under the crown symbolizes the product working for canadian interests.
i sketched and built three variations in procreate and canva, each balancing the eagle, the flag and the shield differently. i refined them with the client until we landed on the final logo.